Nebras Printing Press is a printer in Riyadh, capital of Saudi Arabia, considered the financial and commercial center of the near East. The industrial areas of the city are located northeast of the city. The prevailing sectors are large oil factories but also high-tech and food companies. Thanks to the state's privatization of the electricity sector, the large number of banks present and the strategic proximity to important markets, the tertiary sector economy is flourishing. Driven by this enthusiasm, Mr. Fayez Alsaadon decided to buy not just any machine, but the best 4-color Heidelberg Speedmaster 102 with coating unit available on the market.